DC Shoes Reunites with Nitro Circus in Multi-Year Global Partnership
DC Shoes and Nitro Circus are back. After over a decade, the action sports icons have reunited for a multi-year global partnership, bringing DC back as an official footwear partner of Nitro Circus.
The partnership marks the return to Nitro Circus' roots. As one of the brand's OG sponsors, DC Shoes helped shape its early years, appearing in television shows, live tours, and unforgettable stunts.
This year's Nitro Circus tour has officially wrapped, but the partnership is just getting started. Throughout the 2026 tour, DC Shoes returned to the action with on-site branding, fan experiences, giveaways, and exclusive content.
“We are thrilled to have one of our original partners, DC Shoes back with the Nitro Circus family,” said Brett Clarke, Chief Revenue Officer, Thrill Sports. “I’m certain our tens of millions of fans worldwide will recall great memories of content, live events, and athletes that DC Shoes have been part of developing.
Our brands have experienced a tremendous amount together over the years and we look forward to this next chapter as we look to elevate the experience and provide unique platforms across our fanbase and the industry as a whole.”
Meet DC Athlete Ben Richards
Among the next generation of action sports talent is DC athlete Ben Richards, an Australian freestyle motocross (FMX) rider who's making a name for himself in the sport.
Hailing from Wagga Wagga, Australia, Ben got his start hitting dirt jumps at just eight years old. Growing up near an FMX compound alongside his younger brother, Tommy, he developed a passion for pushing limits on two wheels. The brothers became the first-ever FMX riders to join the Monster Army, cementing their place among the sport's rising stars.
Now part of the Nitro Circus lineup, Ben represents the fearless attitude and boundary-pushing spirit that have always connected DC Shoes and Nitro Circus.
A New Chapter in Action Sports
Beyond the live shows, DC Shoes and Nitro Circus are looking ahead to what's next. Their renewed partnership puts the spotlight on emerging talent, creative expression, and the next generation of riders. Initiatives like Nitro Circus' year-round Show Us Your Tricks campaign give aspiring athletes a chance to showcase their skills and get noticed.
“Nitro Circus is part of DC Shoes’ legacy,” said David Brooks, EVP, Action Sports at Authentic Brands Group, owner of the DC Shoes brand. “We helped build something special together in the early days, and this partnership represents a natural evolution of that shared history. As we look ahead, DC Shoes remains committed to supporting the athletes, communities, and platforms that authentically move action sports forward. Nitro Circus continues to be one of the most powerful stages to do just that.”
The 2026 tour may be over, but there's plenty more to come. With a shared history of pushing boundaries and backing athletes who do the same, DC Shoes and Nitro Circus are ready for their next chapter.
Stay tuned for what's next:
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